Branding Consulting Service

In order for our clients to increase customer’s satisfactions including potential customers, For Bridges will provide services of analyzing maturities of touch points in our client’s customer journey and consulting for branding and marketing such as “proposal of marketing plans”, “proposal of actual activities to achieve client’s KPI” and “support of client’s PDCA cycle”. At the same time we will be a bridge between clients and client’s customers by deputizing SNS and supporting the utilization of traveler’s portal site to send customers to clients.

What are your problems with your operation?

お悩み

We are selling products in Japanese market, but the sales situation is not so good. How can we get good reputations from our customers? We don’t know how to decide the brand direction which is suitable for Japanese market situation.

お悩み

We heard that nowadays there is a way to publish advertisement through SNS such as Facebook, Instagram for customer collection. So that we ourselves take some actions for that, but we can’t attract enough customers by this way. And also we renewed our web site based on my friend’s opinions, but we are wondering that the number of page-view is really increasing??? And our internal human resource is not enough to handle this activity…

お悩み

We would like to develop overseas business, but our products are suitable for the target market?

Our solution flow

AWARE

AWARE

Touch points with customers and Customer’s reactions

1.Taking a look at a brand advertisement
2.Coming across a brand story at web magazine
3.Knowing a brand from friend’s word of mouth

Examples

A curry shop which just opened an outlet in Shinjyuku publishes an advertisement in free paper for younger generation before the opening. At the same time, that shop held a tasting event for media such as magazines and web magazines and then several companies pick it up as articles.

 
APPEAL

APPEAL

Touch points with customers and Customer’s reactions

1.Attracting to a brand
2.Squeezing a brand from several brands
3.Exploring information of interest by keyword research at search engine and hashtag at SNS

Examples

That curry shop created a web-site and displayed a new menu in brand-new Facebook page. They analyze words which attracts young generation and paste those words into web site and Facebook page for customers collection.

 
ASK

ASK

Touch points with customers and Customer’s reactions

1.Listening to words of mouth from friends
2.Checking reputation in a portal site
3.Comparing prices among similar products

Examples

Whenever customers post their comments in a portal site and Facebook page, that curry shop replys to the comments with a timely manner.

 
ACT

ACT

Touch points with customers and Customer’s reactions

1.Visiting to a shop and purchasing products / services
2.Utilizing products/services at first time
3.Posting comments about the products/services into SNS and diffusing those info

Examples

Whoever customers come to that curry shop, they are providing good quality foods and services with polite explanation. And also they are making efforts to earn customers as much as they can.

 
ADVOCATE

ADVOCATE

Touch points with customers and Customer’s reaction

1.Re-visiting to the shop and purchasing products/services again
2.Advocating the shop to others
3.Returning to “AWARE”

Examples

That curry shop is providing good quality of services and making customers feel satisfactions who visit to that shop again. And then those customers let others know that shop is pretty good.

At every step of these 5 touch points with customers / customer’s reactions we manage the improvement process of client’s customer journey by turning the PDCA cycle such as
  1) Grasping the present situation
  2) Comparing against ideal situation
  3) Taking countermeasures to solve those gaps
  4) Supporting execution of countermeasures
  5) Confirming results and feedback.
Our target customers are not only Japanese clients but also customers from overseas, and we, “For Bridges Co., Ltd”, will control customer collection for our target clients.

Contact us